Know what needs fixing. Know what comes first.

Start with the question behind the audit

You may be preparing a redesign, investigating a fall in enquiries or deciding how to use a limited marketing budget. Those are different questions. We agree the purpose of the audit and the pages, products or services that matter before collecting findings.

Existing Search Console and analytics access helps establish a baseline. If that data is unavailable, we make the limitation explicit and concentrate on what can be observed on the website. A public crawl alone cannot explain every change in performance.

Review the website as a connected system

Technical checks sit alongside a review of service pages, navigation and the path to enquiry. We look for conflicting page intent, missing information and places where visitors cannot easily find the next step.

• Technical findings with examples from affected URLs or templates.
• A content and intent review of the agreed priority pages.
• Internal linking and conversion-path observations.
• Actions grouped by importance, dependency and responsible owner.

Leave with a usable plan

We walk through the findings with you and separate urgent fixes from longer-term opportunities. Each recommendation needs a reason and a way to judge whether it has been completed. The handover should work for your internal team or an implementation partner.

An audit does not automatically include writing every page or rebuilding the site. You can commission implementation separately or use the plan with your own team. We agree review coverage, deliverables and fees before starting, with no ranking guarantees or invented traffic forecasts.