Guides / Hulk Marketing
Good questions. Better starting points.
Practical reading for decisions that come before the work. Use these guides to prepare a brief, challenge assumptions and make your next project easier to plan.
Talk through your next move ↗Writing a website brief
You do not need a finished specification before speaking to an agency. You do need a shared understanding of the problem. Use these questions to turn a broad idea into a brief people can act on.
SEO during a redesign
A redesign changes more than the way a page looks. Use this checklist with your designer, developer and marketing team to keep important URLs, content and search signals in the launch conversation.
These guides answer questions that come up when scoping website and SEO work. They are a starting point for your own project, with technical references linked where useful.
Explore the portfolio ↗