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bodyrade logoSports nutrition · UK

A challenger brand, built before launch.

The work
Brand system

built before launch · identity, product visuals, AI video & sponsorship assets

Brand and creative deliverables
Sports nutrition creative
Identity · product visuals · film
The ceiling

A challenger in a category where shelf space and attention are owned by giants.

The move

Brand identity, product visuals, AI-produced video and sponsorship assets. A complete brand system built before launch.

Delivered scope

Source: Hulk project record and selected brand, product and video assets. This case describes creative delivery before launch, not a measured sales or health outcome.
Brand
Identity
Visual system and product presentation
Campaign assets
Film & creative
AI-produced video and sponsorship assets

Selected work

Sports nutrition work
Brand & product system
Sports nutrition work
Sports nutrition work
Gift box

The work behind the project

Scope you can see.

Create a recognisable sports-nutrition brand and a set of product and campaign assets before launch. The work focuses on how the product looks and is introduced, rather than on a claim about supplement effectiveness or subsequent sales.

The gallery and films demonstrate the creative deliverables. “Before launch” describes when this work was prepared; it is not a live stock or launch-status announcement. No sales uplift, advertising return or health outcome is attributed to the creative work. The client controls product information and commercial availability.

  • Brand identity and a consistent visual system.
  • Product visuals, including the bottle and gift presentation shown in the gallery.
  • AI-produced video and short creative assets.
  • Sponsorship assets within the launch creative scope.

More from this project

Reels

2

Creatives

4

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